Why Did Nike Sue Over The Satan Shoes But Not Jesus Shoes
The lawsuit against MSCHF shows how, for the sportswear giant, any press isnt good press and the Lil Nas X sneaker might change the custom shoe game forever.
Two years ago, MSCHF created a media frenzy with the debut of its Jesus Shoes, a customized Nike Air Max 97 sneaker filled with holy water from the Jordan River. The pair, not endorsed or made by Nike, was worn by A-list celebrities like Drake a huge Nike fan who now has his own sub-brand with the Swoosh. As , the Jesus Shoes arguably brought Nike good press, or at least an enormous amount of attention, despite zero involvement from the company.
And while not everyone believes in Jesus, the man doesnt appear to have many haters. Neither Nike nor the Vatican, for that matter took legal action against MSCHF, or publicly disavowed the shoes. That wouldve been rad, Kevin Wiesner, then the creative director at the artistic brand MSCHF, told The New York Times in a 2019 interview. Well, if what MSCHF wanted was Nikes attention, its new, satanic-themed creation has definitely done the trick. A follow-up to its Jesus Shoes, the Satan Shoes are another custom Nike Air Max 97, though this one is a collaboration with rapper Lil Nas X and features genuine human blood and details like an upside-down cross and a Pentagram charm.
A $3000 Pair Of Nike Jesus Shoes With Holy Water Succeed In Trolling Everyone
Brands collaborate all the time and usually, what they come up with can be pretty cool. Louis Vuitton and Supreme? Sure, why not. Nike and Apple? Theyre like two peas in a pod. Even Uber and Spotifys decision to work together seemed like a natural match. However, a Brooklyn-based brand called MSCHFs decision to customize a pair of Air Max 97s by adding actual holy water and a crucifix and then sell them for $3,000 is taking things one step too far.
Lil Nas X Has Tweeted Responses To Outraged Posts
The shoes are inspired by a music video recently released by Lil Nas X. The video shows Lil Nas X falling down from heaven, having sex with Satan, and then ultimately killing him at the end and taking his place in hell.
Lil Nas X has tweeted in response to some outraged posts about the shoes, including retweeting the message below.
why y’all mad at lil nas he literally killed satan we should be thankful
pres
Lil Nas X tweeted that the anger people feel about his shoes is similar to the anger he was taught to feel toward himself because of his sexuality. He wrote: i spent my entire teenage years hating myself because of the sh** yall preached would happen to me because i was gay. so i hope u are mad, stay mad, feel the same anger you teach us to have towards ourselves.
Some people on Twitter are expressing skepticism or anger about the shoes.
Nah Fam Im GOD son dont need that dark negativity walking with me lol
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When Did The Air Max 97 Inri Jesus Come Out
All other AM97s have an almost continuous bubble. The bubble above it is filled with holy water from Jordan with a volume of 60 cubic meters. Now anyone who has them can walk on the same waters as Jesus. The Air Max 97 MSCHF x INRI Jesus Shoes, originally released on October 8, 2019, retailed for $1,425.
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Even Drakes soles have got soul.
The Hotline Bling rapper, 33, took to his Instagram Stories early Friday morning to show off his splashy new sneakers: Nike Air Max 97 Jesus Shoes filled with holy water from the River Jordan and scented with frankincense.
Originally priced at $1,425 per pair , the kicks sold out in minutes and have fetched as much as $4,000 on the resale market.
Not bad for a product intended to troll collab culture, as MSCHFs Daniel Greenberg told The Post in October but when youre the 6 God, only the godliest kicks will do.
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Highest Price Of Jesus Shoes Sold
Jesus shoes have been sold for as high as $5000 for a pair. The Nike Air Max 97 Jesus shoes were part of the Japanese-exclusive Nike x BAPE collaboration which included a wide variety of sneaker models from both companies. The max 97s featured an all-black colorway in mesh and suede with some red highlights, BAPE camo on the heel, and a large graphic of the baby Jesus on the side panels, tongue , laces, and insole.
Nike Is Suing Over Trademark Infringement
Nike is suing MSCHF over trademark infringement, false designation of origin/unfair competition, trademark dilution, and common law trademark infringement.
Nike is suing MSCHF over the blood shoes:
Kevin Draper
Some sites are wrongly reporting this as copyright infringement, but it is a trademark infringement case.
THANK YOU because that had me confused too.
So it IS trademark infringement. Can you explain the difference in this case?
e y i
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Why They Were Called Jesus Shoes
Aside from it being a timeless design, the Air Max 97 had a name that might have not been the most popular among consumers. The shoe was named after one of Nikes employees who died in a car accident in Portland, Oregon just before its release. The employee was Jesus Verduzco, so when the Air Max was introduced to the public, it carried his name and memory and it also bore an image of him on its heel tab.
Despite its biblical name, the shoe was still a best seller for Nike and was sold in many countries from 1995 to 2004. The shoe became more popular when Kanye West featured it in his music video Stronger in 2007. The Air Max 97 is now being re-released to commemorate its 20th anniversary.
The Jesus Shoes was designed to honor the memory of Jesus Verduzco, a famous Nike employee who died tragically in a car accident in 1995. And like Jesus, the shoe is also designed to be functional, durable, and fashionable.
Looking back on the Air Max 97s success, it is easy to see what other companies have tried to accomplish with their own similar designs whether its the Skechers Go Walk or the Adidas Supernova.
The Story Behind The $4000 Jesus Shoes Filled With Holy Water
MSCHF bought a pair of Nike Air Max 97s, added a gold Jesus on the cross pendant, and filled the air pocket in the soles with holy water.
MSCHF’s “Jesus Shoes” are really just a regular pair of Nike Air Max 97s but with a couple of very unique twists.
For most people, sneakers are just a comfortable shoe we wear on a pretty much daily basis. Yes, we like them to look good, but we also don’t want to bankrupt ourselves when we buy a pair. Other people don’t mind that so much, and some even collect sneakers. If Puma or Adidas release a limited edition pair for hundreds of dollars, thousands of people will queue for the chance to own a pair.
The thing is, how many changes can you really make to a sneaker to make it unique? Designers continue to go to extreme lengths in order to make their sneakers stand out. You can get ones made from shark skin, and even ones with turf on them for golfers.
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MSCHF’s tweaked Nike Air 97s might be the most unique design we have seen to date, though. And not only because there is currently only one pair in existence. The company’s sneakers have been dubbed “Jesus Shoes” and for good reason. They added a gold Jesus on the cross pendant to the laces and pumped the air pocket in the sole with actual holy water, reports CBS.
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The Story Behind The Jesus Shoes
In 1995 Nike introduced the Air Max 97, a funky shoe with translucent rubber, a breathable mesh side panel, and an oversized unit in the heel. Though it was originally released in limited quantities to commemorate Nikes 20th anniversary, this particular sneaker would go on to become one of Nikes most popular creations and for good reason. This is because of its sleek design and lightweight material that made it wearable for both athletes and individuals who just wanted something casual yet fashionable enough for everyday use.
How Much Are The Air Max 97 Jesus Shoes Price
Brooklyn-based studio MSCHF and INRI have teamed up for a modification that turns the Nike Air Max 97 into a Jesus shoe, transforming the sneaker’s silhouette into a literal holy grail. According to the current StockX listing, the shoe was filled with 60 ml of Jordanian holy water and then consecrated.
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The Water That Fills The Shoes’ Soles Was Taken From The River Jordan And Blessed By A Priest In Brooklyn
A pair of Nike Air Max 97s often sells for about $160, already a sizeable price tag for a pair of sneakers. But now, one Brooklyn company has raised that price point to a whopping $1,425 by filling the soles with holy water and marketing them as Jesus Shoes.
According to CBS News, Brooklyn-based creative arts company MSCHF simply took a traditional pair of the classic shoe and filled the shock-absorbent bottom with holy water from the River Jordan. Blessed by a priest in Brooklyn, this mere addition increased the price tag to $1,425, with some pairs reselling for $4,000. Furthermore, a golden Jesus on a crucifix serves as a shoelace arm.
Despite the price tag, one buyer purchased the pair at full price on Tuesday. According to MSCHF head of commerce Daniel Greenberg, it took a mere minute to sell.
The pair of Jesus Shoes is now listed on resale website StockX for a whopping $4,000.
MSCHFThe water inside the sneakers was taken from the River Jordan and then blessed by a priest in Brooklyn.
To Greenbergs credit, the project started as a way to raise awareness of how easily swayed consumers are by collab culture, which has companies partner up to sell limited and exclusive products at preposterous price points. As The New York Post wrote, the entire effort was a troll.
MSCHFThe holy water inside the MSCHF shoes.
We set out to take that to the next level, he explained. We asked ourselves, What would a shoe collab with Jesus look like?’
Air Max 97 Jesus Shoes
The latest Nike Air Max 97 is a new timepiece with a distinctive design. The shoe features a black, white and red color combination that has made it iconic. But the Nike Air Max 97s ultimate appeal is its iconic name, Jesus.
The shoe is constructed with a combination of premium materials and features a low-top style with an Air Max unit on the heel. The design is also highlighted by reflective elements that trace out the Nike Swoosh logo on the upper region.
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Holy Water Filled ‘jesus Shoes’ Sell Out Minutes After Release
6:39, 10 October 2019 BST| Last updated 11:14, 10 October 2019 BST
A redesigned version of the Nike Air Max 97s, which features holy water injected into the soles, has sold out within minutes, at $3,000 a pop.
The limited edition ‘Jesus shoes’ were launched by Brooklyn-based company MSCHF who made them with 100 percent frankincense wool and added a crucifix to the laces – in keeping with the theme.
According to Fox News, the trainers sold out within minutes but don’t be too surprised because there were less than 24 pairs made.
The shoe’s creator explained that there was colouring added to the holy water which in turn enhanced the visibility of it through the clear part of the sole. It has also been reported that the design is in no way affiliated with Nike.
On the side of the trainer is the wording ‘MT.14:25’ which references a passage from the Bible which describes Jesus walking on water.
Doing a 360, we can see that the back of one shoe has the vertical lettering ‘MSCHF’ and on the other, the letters ‘INRI’ which stems from the Latin phrase ‘Iesus Nazarenus Rex Iudaeorum’ meaning ‘Jesus of Nazareth, King of the Jews’.
Head of commerce, Daniel Greenberg told the New York Post: “We thought of that Arizona Iced Tea and Adidas collab, where they were selling shoes that a beverage company that sells iced tea at bodegas. So we wanted to make a statement about how absurd collab culture has gotten.
The Shoes Are Promoted As Each Including One Drop Of Actual Human Blood
MSCHF x Lil Nas X “Satan Shoes”
Nike Air Max ’97
SAINT
The shoes were announced as a collaboration between MSCHF and Lil Nas X to create a limited-edition version of the Nike Air Max 97. According to the products website, the shoes are individually numbered and only 666 pairs will be sold. These shoes arent created by Nike. Theyre revamped Air Max 97s by MSCHF made in collaboration with Lil Nas X, Page Six reported. The shoes cost more than $1,000 a pair.
A Nike spokesperson explained to Snopes that Nike had nothing to do with either the creation or sale of the shoes.
The product website notes that each shoe will contain 60CC ink and 1 drop human blood. An animation on the products site shows the sole of the shoe filled with a red liquid that sloshes forward and back with each step.
The shoe also features a pentagram in bronze with engraving that says, I SAW SATAN,MSCHF and LIL NAS X, and the words Luke 10:18 are featured on the outside of the shoe near the toe. This references the verse: I saw Satan fall like lightning from heaven, which is also part of a theme in Lil Nas Xs recent music video.
According to the products website, the shoe is going on sale on March 29 at 11 a.m. Eastern time and can only be purchased on MSCHFs app.
Satan.Shoes MSCHFs limited-edition Satan Shoes.
MSCHF
Directly underneath are the words Tap here to get the secret drops, which connects users to MSCHFs app that can be used to buy the shoes once they drop.
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What Kind Of Shoes Does Jesus Walk In
Nike-Post reports that the new “Jesus shoes” filled with holy water first appeared in Consequence of Sound. Jesus goes. and wears Nike. The shoe company recently announced a new sneaker called “Jesus Shoes,” the Nike Air Max 97, which is filled with holy water and smells like frankincense. They cost $1,425 and are already sold out.
We Thought Of That Arizona Iced Tea And Adidas Collab Where They Were Selling Shoes That A Beverage Company That Sells Iced Tea At Bodegas So We Wanted To Make A Statement About How Absurd Collab Culture Has Gotten
MSCHF has released an Air Max 97 dubbed “Jesus Shoes.” The Air Max unit is filled with 60cc of Holy Water sourced from the River Jordan. ????
Modern Notoriety
Doing so meant bringing in one of the most influential figures in history, Jesus Christ.
We were wondering, what would a collab with Jesus Christ look like? Greenberg recalled. As a Jew myself, the only thing I knew was that he walked on water.
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Are Jesus Shoes Worth It
Yes, Jesus Shoes are worth it because they are very durable and comfortable to wear. Since the brand is owned by Nike, an international shoe manufacturer with many years of experience in the industry, you can trust that the brand will be around for a long time and continue to produce high-quality products.
Who Are The People That Wear Nike Jesus Shoes
Not recommended or manufactured by Nike, these pairs have been worn by Alist celebrities such as Drake, a huge Nike fan who now has his own sub-brand with the Swoosh. As the most popular shoe on Google in 2019, the Jesus shoes have probably received good press, or at least a lot of attention from Nike, despite the company’s lack of dedication.
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A pair of trainers dubbed Jesus Shoes that contain holy water are currently selling for as much as £3,000 on resale website StockX.
The controversial shoes, which are the brainchild of Brooklyn-based creative label MSCHF, were released online on Tuesday and initially sold out in minutes.
The repurposed Nike Air Max 97s trainers, which were bought at retail value, have been transformed to make several references to Jesus Christ, although Nike has no affiliation with the creation.
Not only do the shoes contain holy water in the soles that came from the Jordan River and was blessed by a priest, but a crucifix has also been placed on top of the laces on the right trainer.
A verse from the Bible is also referenced on the side of the shoe, Matthew 14:25, while a drop of red ink that symbolises the blood of Christ is visible on the tongue of the trainer.
The biblical verse featured in the design references the act of Jesus Christ walking on water.
Daniel Greenberg, head of commerce at MSCHF, explained the brand was intrigued by the idea of collab culture.
We thought of that Arizona Iced Tea and Adidas collab, where they were selling shoes that a beverage company that sells iced tea at bodegas, Greenberg told the New York Post.
So we wanted to make a statement about how absurd collab culture has gotten.
