Air Will Be Sold By The Box
The names and faces of those who initially wore the Air Force 1 also set a tone. The White/Grey high-top wasnt the first basketball shoe to be endorsed by a player, but it was the first to be endorsed by six players at once.
Initial marketing efforts included posters with the phrase Starting this season, air will be sold by the box. Other posters showed six contemporary pro stars wearing the Air Force 1, as well as flight suits, on a runway. As the shoes legend grew, these three sets of teammates would become known as the Original Six:
- Moses Malone (Philadelphia
- Mychal Thompson
Why Are Nike Air Forces So Popular
There are several reasons why Nike Air Forces have been so popular for so long. Most notably, theyre stylish, versatile, and have a hidden air pocket for all-day comfort.
Air Forces have always been popular with athletes as theyve been the signature shoe of the NBA since 1982. Theyve also been worn and promoted by some major artists in the rap and hip-hop industry, including Nelly and Dr. Dre.
Air Force 1 Launched A New Era In Basketball Tech
When the Nike Air Force 1 launched in 1982, it blazed a number of trails.
Named after the jet that carries the president of the United States, the AF1 was the first basketball shoe to carry Nikes proprietary Air cushioning technology, which had debuted in Nikes running shoes in 1978. With the word AIR embossed on the lateral side of the midsole, there was no mistaking what cushioned every step of those who would wear it.
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Nike Air Force 1 Flyknit
Switching up the look and improving on performance, the Air Force 1 Flyknit pushes the sneaker further than ever before. Switching out the classic leather upper for a lightweight and breathable flyknit, the Air Force 1 Flyknit kick shows that the Air Force an essential for performing on the court as well as styling up the streets.
History Of The Air Force 1
Nike designer Bruce Kilgore based his AF1 design on the Nike Approach hiking boot, which provided plenty of support but also allowed for lots of flexibility. Rather than a traditional basketball shoe outsole pattern, Kilgore wanted something that gave superior traction and the ability to make quick cuts on the court. Enter the circular outsole pattern a hallmark of the Air Force 1. The OG high-top shoe also featured a strap that went across the high-top ankle for a locked-down feel and a variable lacing system.
The original AF1 campaign tagline: Air in a box. The shoes made it to the court in 1982, gracing the feet of six NBA players like the Philadelphia 76ers Moses Malone, L.A. Lakers player Jamal Wilkes and Portland Trail Blazers Mychal Thompson. These six players were referred to as The Original Six. A year later, Nike released its AF1 in a low cut, too.
When Nike retired the shoe in 1984, demand was still high. So high, in fact, that the shoes fans and local retailers in Baltimore, Maryland, petitioned Nike to bring back the AF1 a completely unheard-of request in that era. Nike was focused on pushing out new, fresh kicks, not bringing back old designs. But they listened to their audience, and in 86, the shoe got its first re-release.
In the mid-90s, Nike introduced the AF1 mids, and in the early 2000s, new colorways hit the market, along with womens sizing in the shoe.
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The First Basketball Shoe With Nike Air Technology
The Nike Air Force 1 is a favourite sneaker of athletes and sneakerheads from all around the world. Created by designer Bruce Kilgore in 1982, the Air Force 1 distinguished itself as the first basketball shoe to use Nike Air technology. It has been almost 40 years since its original release. Till date, there are more than 1,700 colour and style variations of the Nike Air Force. Here at Foot Locker, we have a massive inventory of Nike Airforces, including the Nike Air Force 1 in black, the Nike Air Force 1 in white, the Air Force 1s for kids, and so many other sizes, styles, and colour-combinations from over the years. We stock both the standard and exclusive models, with shipping Australia-wide!
Air Force 1 In Pop Culture
While the shoe debuted as a basketball shoe, the footwear quickly found its place on the streets. In fact, owing to its popularity in Harlem, the shoes got the nickname Uptowns. Other nicknames include Forces, AF1s and Flaves.
The shoe also has its place in hip-hop history, with artists calling out the shoe in their lyrics like rapper Nellys 2002 track Air Force Ones. The shoe also has enjoyed plenty of celeb collabs, and theyve graced the feet of everyone from Kobe Bryant and 50 Cent to Dr. Dre and Bella Hadid.
Snag a pair of the shoe that launched the Air Force movement. Pick up your pair in-stores or online at Hibbett | City Gear.
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Nikes Internationally Recognised Footwear
Nike is an American multinational corporation that designs, develops, and manufactures footwear and apparel. Nike is also known for their swoosh/checkmark logo, Just Do It slogan, and their incredibly high-profile sponsorships with world-class athletes. This includes Cristiano Ronaldo, Serena Williams, and LeBron James. Since its founding in 1964, Nike has become the worlds largest supplier of athletic shoes. One of the most sought after models will be Nike Air Force.
Pass On The Love To The Next Gen
Babies to big kids can rock the iconic look of Nike Air Force 1. Outfit your future court hero in the AF1 Crib. And for the big kids, check out the clean AF1 Low or the boot-like fit of the AF1 Mid. The high-top offers timeless basketball style in a sleek package. And dont forget silhouettes such as the AF1 Utility, with its self-adjusting sash for a lace-free, locked in feel. With its simplistic design, the AF1 offers the perfect canvas for collectible collabs, innovative designs, and personal expression.
The Air Force 1 is a kick that has gone from being a cutting-edge basketball shoe to one that is a staple of pop culture. A must for any sneakerheads rotation, this is one silhouette that will never go out of style.
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Nike Air Force 1 A Style Icon And Clean Canvas
Designer Bruce Kilgore brought his minimalist aesthetic to the Nike Air Force 1 in 1982, creating a silhouette that was striking on its own but also perfectly positioned as a canvas for artists, musicians, and collaborators to make their own. Major cities, hip hop artists, graffiti artists, companies like Sony, high-fashion brands, and more have all measured their success with a custom Air Force 1 or collaboration.
Nike Air Force 1 Suede
The Air Force 1 Suede is the premium reworking of the classic low cut. Replacing the hard leather upper with soft suede leather, it is an essential switch up from the classic look, something that has kept the Air Force 1 relevant for the past 40 years. Utilising tonal colours to create a uniform look, the Air Force 1 Suede retains the iconic encapsulated Air unit to the heel for a spring in every step. Check out the range of colourways.
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Lil Nas X Satan Shoes
On March 29, 2021, American rapper partnered with New York-based art collective to release a modified pair of called . The shoes are black and red with a bronze pentagram, featuring the Bible verse Luke 10:18 and are filled with “60cc and 1 drop of human blood.” Only 666 pair were created and were sold at a price of $1,018. Nike immediately iterated that they were uninvolved in the creation and promotion of the shoes and did not endorse the messages of Lil Nas X or MSCHF. Nike filed a trademark lawsuit against MSCHF with the New York federal Court, in an effort to stop the distribution of the shoes. On April 1, a federal judge ordered a temporary restraining order blocking the sale and distribution of the shoes pending a preliminary injunction.
Nike Air Force 1 Womens Kicks Now And Forever
2001 was the official year women’s Nike Air Force 1 shoes were made specifically in ladies’ sizes, but the silhouette had always been worn by women. More recently, the Nike Air Force 1 Sage was redesigned by women, for women. A chunky midsole and minimal, luxury upper maintain the timeless style of the original and propel it to the forefront of the chunky shoe trend.
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Nike Air Force One Shoes
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Order Your Nike Air Force 1 In Australia
Interested in ordering your own Air Force sneakers or any other Nike footwear? Youve come to the right place. When you purchase your Nike Air Force 1s from Foot Locker, you are able to get free returns, free standard delivery for orders over $150+, and a 100% satisfaction guarantee.
If you have any questions about our collection of footwear or need help placing an order, please dont hesitate to reach out. You can contact us by phone on 1800 941 107 or by filling out our convenient online form. We hope to hear from you soon!
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The Best Nike Air Force 1 For Every Budget
One of the sneaker game’s most prominent players, the Nike Air Force 1 has withstood the test of time, enduring generations of shifts in footwear fashion and technology. The style has afforded effortless style to millions worldwide, which is why it goes without saying that the humble Air Force 1 needs no introduction.
These kicks are a match for every budget too, with options from $100 right up to some of Virgil’s most coveted collaborations at the higher end of the spectrum.
View more of the best Nike Air Force 1 sneakers for every budget below.
Ties With The University Of Oregon
Nike maintains strong ties, both directly and through partnerships with , with the . Nike designs the University of Oregon football program’s team attire. New unique combinations are issued before every game day., who also redesigned the university’s logo, leads this effort.
More recently, the corporation donated $13.5 million towards the renovation and expansion of .
Phil Knight has invested substantial personal funds towards developing and maintaining the university’s athletic apparatus. His university projects often involve input from Nike designers and executives, such as .
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Strike In China Factory
In April 2014, one of the biggest strikes in mainland China took place at the shoe factory, producing amongst others for Nike. Yue Yuen did underpay an employee by 250 yuan per month. The average salary at Yue Yuen is 3000 yuan per month. The factory employs 70,000 people. This practice was in place for nearly 20 years.
Nike Air Force 1 High
The High-top version of the Air Force 1 was the original design that was released in 82. Released as a performance silo, Nike were targeting the basketball market. The kick was design by Bruce Kilgore, and it was his first attempt at a basketball silo. The design brought several innovations that placed it ahead of typical basketball sneakers: due to the cut of the tread, it provided more flexibility than most, while also introducing the, now quintessential, circular outsole – allowing players to manoeuvre more easily without losing grip. Still used on the courts almost 40 years later, the kick is also now a street essential.
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