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How To Buy Shoes In Bulk For Resale

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The Shoe Reselling Industry


Forbes estimates that the resale market for sneakers is estimated to be over $1 billion annually.

Nicks Notes: By carefully and expertly hyping each new product launch, the manufacturers cater to loyal fans and strategically never quite make enough to fully satisfy the demand. Its that constant shortfall on the supply side that fuels the resale market.

This is also trend that doesnt appear to be slowing anytime soon. That same Forbes article notes that the international sneaker market is up 40% since 2004.

Even though only an estimated 4% of sneakers end up being purchased for immediate resale, the market has attracted side hustlers and entrepreneurs. At the top of the heap, some resellers are moving more than $2 million in inventory a year.

What Shoes To Buy

One of the most common questions I get is how do I know which shoes to buy? Which brands and models will be profitable?

To get an idea of what is hot in streetwear, follow sneaker and fashion publishers like Hypebeast or High Snobiety.

Immerse yourself in your local sneaker communities by attending a sneaker convention and getting an idea of what people are wearing and what people are talking about.

Learn about the Jordan brand. Begin to follow Instagram accounts that have to do with sneakers and sneaker news, so youll automatically be doing research every time youre killing time on the gram. Combine all of the above with checking aftermarket prices on sites like eBay and calculating your estimated profit.

Nicks Notes: In the advanced search, you can check the box just to see completed listings to see how much items are actually selling for.

I suggest starting small with one or two pairs so you dont have a huge risk.

Chapter 8 Are Custom Agents Required While Buying Wholesale Shoes From China

Yes. Hiring a customs agent is going to be very important for you. They can help you to speed up the entire process when wholesaling shoes in China.

-On Ground Work

There is just so much that goes on when you are thinking of sourcing shoes from China. The customs agents do everything from helping you select the supplier and placing the orders. He/she also helps in getting the best price for you.

From here till your order is dispatched, all the checking, monitoring, and inspection is done by them without any hassle from your side.

-Legal Requirements

They also look after all the legal documents. There is ample paperwork involved and surely for a person who does not have any legal knowledge, things can get difficult to comprehend.

-Clearing Goods

They also help in clearing the goods for shipment from China.

-Maneuvering Logistics

Also, they will look after all the logistics and make sure your goods reach the cargo area in the most economical and efficient way. Also, they make sure to keep the prices economical and pay special attention to speed and pace of work.

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Best Websites To Buy Bulk Wholesale Clothing For Resale

Running an online or physical clothing store can be a great way to make you decent money. Buying clothing in bulk to resell means running a retail clothing business, so in this case, the first thing you should do is have a passion for the retail clothing business and build up a strong plan.

Besides the perception of fashion items, you should also learn more about sourcing, marketing, retailing, and other important business concepts, as these will provide a reliable plan for your store business.

In this article, we are going to talk more about this business conceptsourcing. It depends on how and where you source your product, which is unignorable if you want to earn more profit margin.

Buy Shoes In Bulk For Sale Under $5

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We have expertly sorted and categorized our shoe categories using our winning formula which has guaranteed the success of 100s of worldwide businesses. Shop by the pallet.

We offer a wide variety of footwear with more than 20 categories, a safe buying opportunity for any company looking for quality American brand footwear.

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How Sneaker Resellers Get So Many Shoes

You may have seen or even know sneaker resellers that are constantly stocked with hundreds, if not, thousands of sneakers. There are tons of pictures on Instagram where resellers show off or flex whenever they get a new shipment. It leaves you wondering how sneaker resellers get so many shoes.

This may also blow your mind if you have ever tried to buy a popular sneaker on release day. It can be frustrating trying to buy a sneaker only to be forced to buy that sneaker off the resale market, sometimes at astronomical prices.

As a new reseller, you may be frustrated with trying to cop even one pair on release day. Watching them on social media and YouTube it appears super easy and appealing which is probably what inspired you to find out how sneaker resellers get so many shoes.

But First Can You Resell Wholesale Clothes

If you want to resell the wholesale clothes, you need to prepare a business license, a sellers permit, and tax considerations .

However, the process behind getting the appropriate documentation for your business will be determined according to the policy of the place where you are going to start your reselling business.

Besides, business insurance is also an essential purchase.

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Pipinato Your Trusted Shoe Wholesaler

For generations, here at Pipinato we have been characterised by our passion for footwear: over the years our product expertise has been transformed into commercial competence. That is why we are a trusted wholesale shoe supplier for all retailers looking for quality items at the right price.

Thanks to our in-depth knowledge of the market, we are more than just distributors: for retailers, we are a true partner, able to recommend the best products for the success of their business.

Our vast range of shoes includes items for all needs and seasons: models for men, women, and children, shoes for outlets and end-of-series items, wholesale made-in-Italy shoes and fashionable designer shoes.

With our sales service, which is also available online, we ensure a tailored B2B supply, so you can buy your shoes quickly and with excellent value for money.

How To Market Your Shoes

How To Buy Sneakers In Bulk For Beginners

There are many ways to market your shoes once you have already selected your sourcing method and selling platform.

Here are a few that you certainly have to try:

  • Facebook is still the leading social media platform. You can reach a lot of people of different ages here, and all you have to do is to build your own Facebook page. You also have the option to advertise
  • Google Ads advertise on Google and make your ads appear on search results
  • YouTube Ads create videos and other helpful content to build your audience. You can also advertise on YouTube.
  • this is great if you have amazing products that look great on photos. If you have lifestyle photos of the shoes while they are in use, you can use that to your advantage
  • this is a massive search engine that heavily relies on photos. Use Pinterest to post your shoes and drive traffic to your store.

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Buy The Shoes From Wholesalers

The most common method to sell online shoes is to buy shoes from wholesalers online. There are many wholesalers that you can find from Hong Kong and China, such as HKTDC. Each seller in marketplaces like this has a minimum order requirement.

The best thing to do is to order a pair first so you can check the quality of the shoes. Once you have them, you need to strike a deal with the wholesaler. You need to be able to order several designs. Some wholesalers sell one design by the boxyou do not want these wholesalers as you would end up with a huge inventory.

After the purchase, the wholesaler will send the package to you. You need to sort out the shoes and then keep them in your house or warehouse. Shipment of the shoes is not free, plus you have to pay for duties to your countrys Customs department.


  • You have control over the quality of pairs that you ship to your customers


  • You need a space to store the shoes
  • Unsold shoes are financial losses
  • You need to spend on your packaging
  • You need to work extra to ship your items

To succeed with this type of sourcing, you need to start with a small inventory, and then scale your business slowly. Like all businesses, selling shoes has a risk. If the manufacturer or wholesaler has a minimum order requirement, like MOQ, you have to ask if they would ship smaller amounts.

Come Up With A Plan First

Speaking of the plan, many people might be afraid of making a plan. But dont be afraid and overcomplicate it.

Make a business plan means creating a clear vision for your venture and how you plan on reaching your goals. It doesnt need to come up with the final version overnight. Its impossible and unreliable.

You will continuously improve your plan and add your inspiration to it as long as you take actual actions to operate your business.

Think about these questions:

  • What apparel are you going to sell?
  • Who are your ideal customers, and what products cater to their needs most?
  • Where/How will you sell your products? Launching an online store, opening a physical store, or selling at local events
  • And other more.

Making money is your primary goal, but you should also think about what you want to accomplish by running your clothing store.

Your overall mission and operation mode will also help you stand out from the other clothing stores that sell the same fashion clothing items as yours.

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What Are The Best Shoes To Sell Online

Most people think of womens footwear when they think of shoes to sell online, but thats only one option.

Beth Marbach started out selling 90% womens shoes and 10% mens shoes when “Sex and the City” was in full swing, and Carrie Bradshaw started a craze for womens shoes. But after that, Beth noticed the mens luxury market grew, and by the end she was selling 90% mens shoes and only 10% womens shoes.

Trends change, and its important to keep your finger on the pulse. Notice which shoes are selling well and stock up on those. Also, notice if the market is changing, and adjust what youre selling to fit. Its all about experimenting and finding whats most profitable for you as you go.

Heres a list of the main things to consider when deciding what shoes to sell:

Best Wholesale Shoe Truckload Liquidation & Pallets

Bulk Lot of Women

Pairs of shoes are an essential part of any outfits. Many people like to buy as many shoes as they can so they can have a wide variety to choose from. Different shoes can be worn for different occasions, either casual, formal or for sports. Not only this, if you have kids, it goes without saying that they will outgrow what they have now. With this being said, people will spend a lot of money on shoes throughout the course of their life. This is why buying shoe liquidation by the truckloads or pallets is a great way to make money.

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How To Buy Sneakers In Bulk For Reselling

So, how have resellers figured out how to buy Jordans in bulk or how to buy Nike sneakers in bulk? If you want to turn your sneaker resale business into a real deal, you have to increase your sales and that hinges on quantity.

Some of the most valuable sneakers for resale in 2021 were going for over $10,000. So you can imagine the profit margins with a bulk of such hyped sneakers from luxury brands to the classics like Nike or Adidas.

You can try your luck placing orders with the same card on different websites that are releasing the sneakers youre after. It goes without saying that youll have to be super quick and order sizes strategically. You can also use jigging practices with this method, but with some sneakers selling out in seconds, this could be hard to do.

Another solution is using virtual credit cards, which can all be linked to the same credit card. Since you use a different number every time, you may just be able to buy multiple pairs with the same credit card.

Where Can I Buy Shoes To Resell

You can start by creating an account on a consignment shop like StockX to resell the shoes there. Both sites serve as middlemen between buyer and seller. Therefore, you deal directly with either website to sell your shoes. Send them the sneakers when youve chosen the highest bid, and they will take care of the rest.

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Ask For Overstock Items

Another great way to buy wholesale shoes for resale is to contact local shoe stores and retailers asking to purchase their overstock items at a cheaper price. Sure, this means that maybe the items might not exactly be the trendiest but they could work for your business demographics. Whats one stores sale item is another stores hot ticket. This also works particularly well if youre buying, say, winter boots in the middle of July or flip flops in the middle of February. If a shop is having trouble selling a particular style, theyll be likely to unload it to you for a way cheaper price, so keep the seasons in mind.



  • Be aggressive but polite when trying to haggle for a better price.
  • Don’t be afraid to ask store owners or managers for an extra discount on cash purchases.

Writer Bio

How Do You Deal With Fakes

How To Clean Shoes in Bulk to Sell on eBay | Full Time Shoe Reseller

Although there are plenty of fakes on the market, there are also plenty of resources that will educate you on fakes and how to spot the differences.

As a buyer, you can ask for detailed, tagged pictures and compare them to the numerous tutorials on YouTube or on sneaker forums that will give you a good idea of whether theyre authentic or not.

Also, if its a new release, only deal with people who include the receipt from the store that they purchased. That way youll know theyre real and also if its your intention to turn around and resell them, then you can prove to buyers theyre the real deal as well.

Another issue when dealing with fakes is selling authentic shoes but having the buyer try to claim that theyre fake. This can be solved by including a receipt as mentioned previously, or you can take detailed pictures as youre shipping to prove that you are in fact shipping authentic shoes.

Be sure to include tracking with signature required and insurance so the buyer also cannot claim that he or she never got the kicks.

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Buying From Multiple Stores

Getting a lot of shoes on release day is all about playing the numbers. In fact, just trying to get one sneaker is a numbers game. Each store has different amounts of inventory for each shoe. Brands dont just make and sell the same sneakers continuously. Once a store sells out of stock, they have to wait on restocks if they ever do restock.

Understanding Sneaker Inventory Distribution Levels

Some stores will only have enough to sell through raffles compared to other stores that have enough to sell on a first come, first serve basis. Typically footsites will have a lot more inventory than Shopify stores like Kith.

Each brand has different distribution channels. Nikes distribution channels are called tiers. Tier zero stores are some higher end stores like Kith and END. A lot of these stores will get the more hyped and limited collaborations.

Then you have other tiers that include footsites. Very rarely will footsites get some of they more hyped and limited sneakers. They typically receive a good amount of inventory for the general releases.

If a store has over ten thousand in inventory then you have a pretty good chance of copping, either manually or by using a bot. However, there are some releases where stores will have less than a thousand available. These are the tougher but typically more rewarding sneakers.

Use A Cook Group To Monitor Inventory

How Much Can You Make Reselling Shoes

The short answer? Millions.

JV is a guy making six figures a year reselling shoes. He got his start flipping sneakers as a side gig while working retail. After 4 months in, he was clearing over $10,000 per month.

Hell teach you how to do the same thing he does, clear the big bucks, in his online course. If you add the code NICHEMONEY, you can get an extra 10% off.

Reselling shoes isnt a rare phenomenon. A quick look at Amazon and eBay will reveal you a secondhand pair of sneakers up for grabs for every brand new pair. The process of shoe selling is all too common that there are people who made reselling shoes a profitable full-time job.

However, there are only a handful of people who have built an empire as shoe resellers. Arguably the most successful sneaker reseller is Benjamin Kapelushnik. Also known as Benjamin Kickz and owner of the sneaker marketplace Sneaker Don, he started in the business at 13 in 2013 and made it big two years after.

He rose to fame as the shoe supplier to DJ Khaled who referred him to his friends in the music and entertainment industry. He made his first million in 2016 and had been reselling rare and expensive shoes and sneakers to high-ticket clients since then.

Sneaker collecting is a thing and for individuals who can get a good deal on rare or hard to find sneakers like a limited release commemorative pair of Nike Air Jordan 2 Just Don, the Nike SB Dunk, or others, it can be ridiculously profitable to be reselling sneakers.

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