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How To Sell Sneakers Online

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Most Popular Expensive Shoes To Resell

StockX: How To Buy & Sell Sneakers on StockX
  • Air Jordan 12 Michael Jordan needs no introduction. Aside from his accomplishments as a basketball player, he established the Jordan brand that comprises his line of Nike shoes.
  • In fact, you can quickly make a list of the most expensive sneakers based on his shoes alone.
  • The most affordable pair of Jordan shoes could go for $4,500 on resale.
  • However, the Jordan 12 collection is easily the most expensive pair of shoes in the Jordan line.
  • In particular, the Jordan 12 Flu Game shoes, where he willed his body to score 38 points in a pivotal game 5 of the 1997 NBA Finals, tops the list at a whopping $104,000.
  • Nike Air Yeezy 2 Red October Kanye West is one of the most popular artists to date. His fame prompted Nike to launch their first non-athlete collaboration pair of sneakers.
  • Released in 2009, Red October was initially sold for $250. Their resale value is now between $5,600 to $6,400.
  • West also collaborated with other footwear such as Louis Vuitton, BAPE, and Adidas. The latter started their partnership with West that ended up being the Adidas Yeezy Boost line.
  • In fact, a pair of Yeezys is some of the most coveted shoes in the market outside of Jordans.
  • Nike Air Mag Back to the Future Inspired by the sneakers worn by Marty McFly in Back to the Future 2, there are only 1,500 pairs manufactured by Nike.
  • However, none of them made over to stores as all pairs were sold through auction. Proceeds went to Fox’s foundation for Parkinson’s disease research.
  • Build A Brand Concept

    Nothing beats a brand concept that has been carefully crafted. With its assistance, you may strengthen your company and demonstrate to customers that you provide them with more than a product. It makes a huge contribution to the recognition of your brand and forges a strong emotional connection with your audience.

    Nike, a global sports apparel and footwear conglomerate, is a company that not only offers shoes but also transmits a message. Nikes catchphrase, Just Do It, exhorts users to greatness and drives them to accomplish their goals while donning Nike footwear.

    So how can you outsmart your competitors and develop a brand concept as enticing as Nikes? First, think about the following factors:


    Your company should establish a clear objective for the problems that your products can solve. These problems may directly relate to your products but may also be connected to unrelated issues. For instance, your shoe company promotes family values and urges customers to devote more time to their families while also being structured around the convenience of movement.


    Any brands name, which customers see initially, is its foundation. The name of your company should be memorable, true to you, and reflect who you are.


    Your brands essence emerges at this point. You converse with your clients using these words. For instance, the tone must be more formal if you manage a line of upscale footwear.


    How To Find Shoes To Buy And Sell

    Before you can even begin finding shoes to buy and then resell, you need to understand the market.

    Reselling shoes are similar to the stock market. There are pairs of shoes that don’t start out too hot but eventually accumulate value later on. Conversely, some sneakers generate lots of attention in the beginning only to fizzle out as time goes by.

    Want even more step-by-step details on how to find great shoes you can sell for a profit? Check out the Hypemaster Playbook for a great course into the shoe reseller world.

    To truly benefit from learning how to resell sneakers, you need to purchase products that are sold on the cheap but have lasting value in the long run . One way of doing so is by buying the sneaker on release day at retail prices, which is often where they are at their most affordable.

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    How To Resell Sneakers For Beginners

    The sneaker flipping business attracts hustlers of all ages. From the schoolyard and the streets to online marketplaces, sneaker enthusiasts connect over their passion for fashion and make a quick buck.

    Compared to some other options for how to make extra money online, the sneaker resale market is actually very profitable. It’s currently valued at around $1 billion.

    While only 4% of shoes and sneakers are purchased upon release for resale, the market benefits from side hustlers and entrepreneurs who operate in different channels.

    The sneaker market has expanded and grown exponentially since online channels began gaining traction though .

    Back in the day, people had to scour through thrift stores and flea markets looking for buried treasure .

    Others would run to their nearest Foot Locker to get the latest pair of shoes.

    In these days, news spread through word of mouth and Eastbay mail catalogues.

    Now you just need to hop onto Hyperbeast, Stock X, Highsnobiety, Sole Supremacy and many other sites to keep track of the sneaker fashion market.

    Many of these extensively cover the needs of sneakerheads at all levels.

    And if you want to connect with fellow sneaker lovers in person, try SneakerCon.

    How To Sell Shoes

    Find Best Sneakers Suppliers to Sell Online

    wikiHow is a wiki, similar to Wikipedia, which means that many of our articles are co-written by multiple authors. To create this article, 16 people, some anonymous, worked to edit and improve it over time.There are 15 references cited in this article, which can be found at the bottom of the page.wikiHow marks an article as reader-approved once it receives enough positive feedback. In this case, 81% of readers who voted found the article helpful, earning it our reader-approved status. This article has been viewed 82,875 times.Learn more…

    Everyone needs shoes and most of us have more pairs than we need. But how do you sell shoes to people that already have them? Whether it’s in a store or online , the answer is with expertise and a smile. Those two things will lead to brand new customers becoming lifetime customers, ensuring the success of your business.

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    Shoes To Buy: Best And Worst Returns

    Lets say you have $100, and youre looking for a pair of shoes with a decent return on investment. Youre not going to be able to afford the hottest shoes on the market, but there are other routes you can take.

    Honjo says Jordan 1 Highs reliably turn a good profit, as do Adidas Ultraboosts. Either pair could potentially come in under $100 at retail. He recommends staying away from brands like Vans or Under Armour as they dont have the same resale value as a pair of Nike or Adidas shoes.

    Adidas Yeezy is another incredibly popular shoe brand you might think would be great for resale. But Honjo says the market has become oversaturated, making the potential profit before overhead costs about $30 per pair.

    However, if you hold onto your inventory for a while, Yeezys can become more valuable over time. Honjo estimates that if you hold onto a new pair of Yeezys for at least 12 months, you could see the sneaker resale profits creep up to anywhere from $60 to $100 per pair.

    How To Build Your Own Website To Sell Shoes Online

    Choosing the right ecommerce platform is basically your answer to how to sell shoes online and make money. With the wrong choice, a platform with insufficient capacity will limit the growth and success of the online store in the future. That is why it is extremely important to consider all the specifics.

    Lets start by understanding what makes Magento, Shopify, and BigCommerce as top options in the first place, and if they really solve the problems of ecommerce store owners. While all three of them serve the same purpose, they are completely different.

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    Sneaker Reselling: Volume Is King

    When youre starting, you dont need to buy the most expensive sneakers on the market. In fact, what you should be looking for isnt necessarily the most expensive sneaker instead, you should be looking for the sneaker with the highest return on investment.

    Volume is king in the sneaker game, says Honjo. Ive seen many successful resellers completely bypass the expensive, hype sneakers and go straight to the Nike outlets to find cheaper shoes that they can resell for a higher profit.

    He notes that not every shoe will go for a profit, though. Its helpful to cross reference any prices you see at an outlet or retailer with an app like Goat. That way you can see what the shoe is reselling for in real time, estimating your potential profit margins.

    Choose The Right Platform

    Which Platform Is Best For Buying Sneakers?! Stockx vs Goat vs Ebay

    But if you’re more interested in selling to local buyers, then platforms like Craigslist or Letgo can be better choices. Once you’ve decided which platform is right for you, take some time to create a listing that accurately reflects the condition of your sneakers and includes clear photos. With a little effort, you can successfully sell your sneakers and reap the rewards of your hard work.

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    Tips For How To Setup A Business To Sell Sneakers Online

    Did you know that the worldwide sneaker resale market is expected to reach $30 billion by 2030?

    Youre interested in learning how to start an online business selling sneakers, but youre not sure where to start. Theres a lot of information out there on how to start an online business, and it can be hard to know which tips are worth following.But dont worry. Keep reading as weve put together 5 essential tips for how to set up a business to sell sneakers online. These tips are based on our own experience, and theyll help you get started on the right foot.

    How To Sell Used Shoes Online

    You can sell used shoes online for a variety of reasons, apart from monetary gains.

    Its a great way to declutter your closet. You are doing the environment a favor by rehoming your old shoes. Then there are vintage shoes whose value increases as time passes.

    Theres a big misconception that selling old shoes requires extra effort. We guarantee that everything mentioned in the article above is sufficient for selling both new and old shoes. Trust us when we say that you need to follow the same protocols while selling old shoes.

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    How Do I Price Sneakers

    To determine the best price for your sneakers, add up the costs of bringing your product to market. After that, research the potential profit margins for the types of sneakers you wish to sell. Are they made by popular brands such as Air Jordan or Yeezy? Are the sneakers limited edition with only a few numbers available?

    How Do Sneaker Resellers Get So Many Shoes

    Nike to Start Selling Shoes on Amazon

    These days, instead of lining up for hours in front of a mall, many shoe flippers are using technology to help. This means to compete you’ll likely need to use a sneaker bot.

    This is software designed to help you snatch up limited availability stock in fractions of a second.

    There are a ton of these options to help automate the process of finding the shoes that you want to purchase and flip. But one you can check out is AIO Bot.

    Once you install it on your computer, you can choose which shops you want to buy from. Enter the shoe you’re looking for, the size, and color and the bot will take care of searching the sites for you.

    This is one of many bots designed to help you efficiently find shoes for you to increase your chances of finding one without having to look for it personally.

    However, before you get help from a bot, you may want to roll up your sleeves and also check manually. A quick search on eBay for Air Jordan 12 yield these results:

    There’s a chance you will see shoes way below market reseller price and sell them more than 10x you bought for them. Between the AIO Bot, checking the price on StockX and buying/flipping on eBay, you can get started right now.

    So your sneaker reselling journey has begun. But how do you know that those aren’t fake sneakers?

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    Tips For Selling Sneakers For Cash

    Now that you know some of the best places to sell sneakers for cash, here are a few useful selling tips to keep in mind:

    • Clean Your Sneakers: This is an obvious tip, but clean your sneakers before selling them and taking photos for your listing so theyre as presentable as possible .
    • Upload Multiple Photos: Take as many photos as possible of your sneakers when listing online. Also take a photo of the tag of the inside of the sneakers and the sole of the sneakers.
    • Write Great Descriptions: When listing, mention information like size, brand, color, condition, and anything you can think of that would help buyers make a decision. You can also mention where you want the buyer to pick up their sneakers or if youre willing to drive somewhere to exchange.
    • Research Competitor Pricing: How much are other sellers listing similar sneakers for? You dont have to undercut the market unless you want a very fast sale, but price yourself similarly so you actually get buyers.

    This Facebook Marketplace listing where someone is selling Nike Air Max Bellas is a perfect example of a good listing. The buyer mentions brand, condition, size, why theyre selling, and the pick up location.

    Decide Where To Sell Shoes Online

    Choosing where to sell is the next step in creating a successful business. Multiple options and combos of customer touchpoints are available to you. You may, for instance, sell solely offline, both offline and online, or only concentrate on your online presence.

    Pay special attention to these 3 main sales channels and choose the most suitable one or a mix of them based on the business knowledge you have already obtained. If you want to sell shoes online, there are three main options available to you:

    Online Store

    One of the best ways to start your own shoe business is to build an online store. Youll have total authority over your company. An online store is a necessity for any modern company. It is currently regarded as one of the best places to sell shoes online.

    Business owners can successfully create an entire empire using the numerous e-commerce solutions now available on the market. In addition, choosing this option will give you the freedom to build on your brand concept without being dependent on outside parties like social media or marketplace platforms.

    With an eCommerce website builder like the Dukaan, you dont need any technical knowledge to create your eCommerce website. You can quickly build a well-organized online shoe store with Dukaan.

    Launch, scale and manage your online business with just $14.99 on Dukaan. Annual plans start at $149.99 only.

    Social Media

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    What Shoes To Buy

    One of the most common questions I get is how do I know which shoes to buy? Which brands and models will be profitable?

    To get an idea of what is hot in streetwear, follow sneaker and fashion publishers like Hypebeast or High Snobiety.

    Immerse yourself in your local sneaker communities by attending a sneaker convention and getting an idea of what people are wearing and what people are talking about.

    Learn about the Jordan brand. Begin to follow Instagram accounts that have to do with sneakers and sneaker news, so youll automatically be doing research every time youre killing time on the gram. Combine all of the above with checking aftermarket prices on sites like eBay and calculating your estimated profit.

    Nicks Notes: In the advanced search, you can check the box just to see completed listings to see how much items are actually selling for.

    I suggest starting small with one or two pairs so you dont have a huge risk.

    Whats The Best Way To Resell Your Sneakers A Definitive Guide

    How StockX Built A Billion Dollar Sneaker Resale Empire

    Big money can be made if you land the right sneaker or sell a ton of pairs. But whats the best way to flip your inventory?

    There are many ways to resell your shoes. You can flip them hand-to-hand to people you know, drop them off at big consignment retailers such as Flight Club or Stadium Goods, list them on eBay, or sell them through websites such as StockX and apps like GOAT.

    But you need to be mindful of a lot when youre reselling your shoes. What are the fees? How long will it take to sell the sneakers or get paid? How will you get paid? How much effort do you need to put in on your end? Will anyone save you if you get scammed?

    To break it down, here is a roundup of the most popular sites, stores, and ways to resell your shoes. We want you to be informed, so weve taken the who, what, where, when, and whys into consideration and presented it here so you can make up your own mind. Here are the pros and cons:

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    Build Up A Strong Social Media Presence

    In todays day and age, social media is one of the most powerful tools you can use to promote your business. If youre not active on platforms like Instagram and Twitter, youre missing out on a huge opportunity.

    Make sure youre regularly posting high-quality content and engaging with your followers. The more active you are, the more likely people are to take notice of your business.

    Additionally, dont forget to take advantage of paid advertising on social media.

    With a little bit of effort, you can use social media to build a loyal customer base and grow your business.

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