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How To Start Flipping Shoes

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How To Start Flipping Sneakers For Profit In 2023

How To Start Reselling Sneakers in 2022! (Complete Guide)

Flipping sneakers, which is also known as sneaker reselling, is the process by which a person, typically a sneaker enthusiast, acquires a sought-after sneaker and resells it to people who want it and are prepared to pay more than retail price.

Flipping sneakers for profit is considered a business in most parts of the United States hence it is advisable you handle it as a business by going through the proper channel of establishing a business. This will help you stay on the side of the law or else you might face penalties.

S To Flip Sneakers For Profit

Step One: Conduct Your Feasibility Studies and Market Survey

If you plan to start flipping sneakers for profit, it is important to have a full grasp of what you are about to get involved in. This is because this business may not thrive in every location. As a matter of fact, the business may likely struggle if you locate it in a city were people have high purchasing power.

For this reason, conducting market research before investing your money in flipping sneakers is very important. When you carry out thorough market research, you will be able to locate cities and towns where your sneaker-flipping business will thrive.

Step Two: Choose a Catchy Name for Your Business

Having conducted your market survey and feasibility studies, the next step is to choose a catchy name for your business. You should be creative when selecting a name for your company because the name you select will significantly influence how others perceive your business.

In order to be properly led while selecting your business name, it wont cost you anything to go online and look up the names of the top brands in the industry.

Step Three: Write a Workable Business Plan

No matter what kind of business you want to start or how small it will be, writing a solid business plan first is a smart move. The blueprint for running a business successfully is a functional business plan having one in place will help you avoid trial and error.

Step Four: Register Your Business Name
Step Eight: Source for Your Supply

How Do I Buy Using One Map By From Japan

Once you get to the FJ Fashion section, all you need to do is input the brand name into the search bar in English. There are also a few quick links for popular brands at the end of this article.

As for brands that experts recommend, they say you can never go wrong with Nike and Adidas. In recent years, theres also been a trend for reselling brands like Reebok and Under Armour. If you have a particular model in mind, theres also theFind It For Me service, which you can use to make a request to our Customer Service team who will do all the hard work for you. .

Once youve found sneakers to start off with, go through the item description at the lower half of the product page and click the drop down button to find , so you can check all the details.

After that, its just a matter of paying for the charges and waiting til the sneakers arrive. You can find more details on the steps of ordering with One Map by FROM JAPAN via our Guide for First Time Users. Finally, just like that, youre now equipped to start your business in flipping sneakers!

Recommended Reading: Flip Flops With Adjustable Straps

How To Determine If The Shoes Are Fake

The last thing you want is to buy fake shoes.

This is a problem that pervades online marketplaces without a middleman like Amazon or eBay.

Like most things in life, if the price is too good to be true, then it’s probably fake. But before making that conclusion, you need to learn how to find out if the sneakers are legit or not.

Below are ways that you can check if a pair of sneakers or shoes you’re trying to buy is genuine or not:

How To Get Started Reselling Shoes

Buy Shoe Making Supplies &  eBooks Online

The mechanics of making money in this niche are fairly simple, but that doesnt necessarily mean its easy. You cant come in with zero knowledge of the industry. To get started, youll need to learn about the product, how youll make money and how to anticipate overhead costs.

Heres how the sneaker resale market works in a nutshell:

Sneakers are released in limited quantities. As a sneaker reseller, you can purchase shoes brand new directly from retailers or manufacturers at retail prices. Like-new and gently-used shoes can be thrifted or purchased on any number of apps. You might also be able to use these apps to find a good deal from another reseller on whats known as the aftermarket.

After youve built your inventory, you sell your shoes directly to consumers at a markup.

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Is Japan A Good Place To Buy From For Flipping Sneakers

The short answer is: Yes! Japan is a great place to buy low priced sneakers and well explain why.

First is the cheap cost. Compared to bigger markets like the US, Europe, or China, Japan has relatively lower demand which means there isnt as much inflation of prices when buying sneakers.

Connected to this is the weak yen. When buying from abroad, the conversion rate is almost always in your favor youll find sneakers for slightly lower prices in Japan due to the weak yen. And in the world of reselling, this can make a huge difference in turning a profit.

Next is the good condition of sneakers sold in Japan. Its common to find unused or very lightly used popular sneakers in secondhand markets in Japan for a fraction of the price of brand new. Japanese secondhand stores are very particular with items they accept, so youre already bypassing extra steps in quality check.

How To Sell Sneakers 101

While earning over a million dollars for reselling shoes at this stage is still possible, there are lots of obstacles you must overcome to reach that goal.

The competition nowadays is fierce and it’ll take time to establish a client base as a beginner.

And besides that, you also need to find out where the best places are to find and acquire the most sought-after shoes. Places where your competition is likely already very familiar.

Therefore, you need to immerse yourself in the sneakerhead culture and apply yourself 100% to have a fighting chance.

Sneaker collecting has never been more popular. So while there may be more competition there’s also means more opportunity, especially if you niche down.

We’ve already discussed the sneaker industry in general above. Now, it’s time to dive into the actual process of reselling shoes and sneakers.

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Browse Shoe Liquidation Auctions On B

If shoes and sneakers are your hobby already, and youve been interested in getting in on the action but without the inflated prices, you can also look into liquidation footwear and apparel. Find shoe liquidation inventory from retailers like Amazon, Macys, Nordstrom, Journeys, and Zulily on their B-Stock private marketplace. Not only can you acquire a lot of inventory at once for the price youre willing to bid, but you can grow your reselling business faster than by buying one or two pairs of shoes at a time.

Check out A Guide to Buying Liquidation Apparel, Accessories, & Shoes for more information and register to become a B-Stock buyer today!

Join the largest global network of B2B liquidation marketplaces.

Buy directly from the worlds largest retailers and manufacturers

Find The Shoe That Fits

I Tried Flipping Shoes from Ross & Marshalls : Sneaker Reselling for Beginners

Of course, understanding what is “in” at the moment is bound to help you flip a profit, but don’t overlook more humble shoes. One of the most consistent sellers are shoes that are practical and comfortable, such as orthotic shoes. Although they are not nearly as flashy as sneaker head favourites, they are consistently in demand for people who need more support but aren’t looking to fork out the full retail price. Another bonus is that you won’t have to worry too much about listing the shoe at the peak time of its hype. If it was never in style, it can never go out of style, leaving you with year-round sales.

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How To Resell Sneakers On Stockx

  • How to sell to source, list, ship, and sell sneakers on StockX
  • How to manage your StockX Business
  • How to successfully sell sneakers on StockX
  • How to source shoes online, at outlets, and various other retail stores
  • How to build your StockX Account
  • How to earn money on StockX as quick and easy as possible

What Exactly Is A Sneaker Reseller

A sneaker reseller is someone who purchases brand new sneakers at retail price and then sells the product for a profit.

Sneakers are one of the most popular types of shoes on the market and resellers can make a lot of money by purchasing them at the right time.

Sneakers are one of the most popular types and resale is a good way for people to make money.

Read Also: Does Walmart Sell Ballet Shoes

Additional Tips For Flipping Shoes

Start With One Pair

All this might sound overwhelming to you. If you want to start with a pair that you know will sell, stick to well-known brands. It makes it easy to identify fakes and do pricing research.

You can start with trusted players in the sneaker industry like Nike and Adidas, which have been around for decades.

It would help if you researched which silhouettes and palettes are selling better than others.

Prowl Social Media

YouTube channels are a valuable instructional tool as well as a new platform for sneakerheads and dealers.

With over 2 billion monthly visitors on YouTube, you can reach a large audience.

Having an engaging social media presence draws potential shoppers who are researching before making a purchase.

Youll start to show up in relevant searches over time.

Then youll be able to promote your sales channels on your profile.

Reinvest Your Earnings

Reinvesting your earrings into another pair of more costly or limited-edition sneakers is a fantastic idea.

That is if you want to get into the resale game for the long haul.

Before you have the funds to purchase them, you can begin studying what pair they might be.

Once youve gained experience in the sector, youll be able to sell more in-demand shoes with more significant profit margins!

Invest in Storage Space

Shoes take up more room than other items that can be flipped.

And, unlike T-shirts and jeans, they cant be folded neatly into neat stacks.

How To Learn More About Reselling Shoes

Triad Foot Center

I recommend taking a look at the Six Figure SneakerHead HypeMaster Playbook Here.

Use coupon code NICHEMONEY for an extra 10% off.

Reselling shoes is a fun way to make money on the side, if not as a full-time income regardless of your age. If you are into sneakers or if you have experience in flipping items before, then you may seriously want to consider getting into this hustle.

If you’re still hungry for other ways to make some money, you may want to consider buying and selling concert tickets.

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Reselling Shoes: How I Make $10000 A Month Flipping Sneakers

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This contribution comes from JV Ortiz, who found side hustle success in the world of buying and selling sneakers. Hes been at this business for two years and actually quit his job to pursue this venture full-time.

JV lives in Brooklyn, New York and when hes not out hunting for shoe deals you can find him running, surfing, and working on self development.

At his site,, hes written a 100-page guide on how to break into the sneaker flipping game. You can use code SIDEHUSTLENATION to take 40% off.

Take it away, JV!

Sneaker Reselling Tips From The Pros

Now that Google has made every thrift shop attendant into a sneaker aficionado, youre highly unlikely to find a pair of vintage Air Jordans in your local charity shop bargain bin. That means, for the novice reseller, new releases are your best bet.

Every other week theres a pair of shoes coming out which you can make £30-£50 on, Morrison says. Or you can buy several pairs, sit on them for a few months, and theyll probably be worth even more. If you want to make real money, though, youll have to put the effort in.

There are at least a handful of shoes throughout the year which will immediately go for 5-10 times the retail value of the shoe, and quite a lot more which will go for a 3-5 times markup. Those are usually the ones where you have to enter raffles, or camp out for the weekend. If you get your hands on them, though, its like winning a lottery ticket.


Sam Kersh, aka @sneakersocialite, is one of Instagrams OG sneaker resellers, with over 150,000 followers so his advice is worth listening to. You can find rare sneakers in all sorts of ways: general releases, resellers, suppliers in the industry and friends events, he says. As for how he makes his living, its all about using the tools already at your disposal: I mostly use Instagram, eBay, and Facebook groups to sell stock, he says.


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Want To Get Rich Selling Sneakers Start Flipping Bricks

Dont miss GQs definitive guide to everything kicksfrom thetypes of sneakersalways worth copping to the best ways to score the next hot drop.

Santiago Mejia is a sneaker reseller based in Lewisville, Texas. On his Instagram page@dfwsneakerfanyou can see him at home, under what looks like a mountain of orange Nike shoeboxes: towering to the ceiling, sprawling up the staircase, piled to the point of nearly falling over. In one photo, hes at an outlet store with a pair of shopping carts literally overflowing with discount sneakers in another, one of his kids is working at a desk surrounded entirely by shoeboxes and a tottering pyramid of shoes.

Instagram content

This content can also be viewed on the site it originates from.

In resale lingo, brick flipping means buying and selling readily available sneakers at or under their cost at retail. Bricks are contrasted with sneakers described as hypeshorthand for any shoe that resells for more than 50% over its original sticker price. Last months Jordan 1 High Hyper Royal, which has been selling for roughly 150% of its retail cost, is hype a classic, ubiquitous white Air Force 1, of which guys like Mejia have hundreds, is a brick. The former is hard for even high-level resellers to get ahold of, but is virtually guaranteed to score huge profits. The latter is easy enough to find, and their margins are slim, but they are consistent and reliable.

Other Shoe Flipper Requirements And Qualifications

How To Flip Brick Sneakers – Sell & Learn How To Flip Bricks Shoes

A shoe flipper is someone who stays current on trends. There are certain times of the year when a particular shoe will be more popular than others. For example, boots are more popular to sell during the fall and winter months while high heels will be popular for spring and summer. Do your research to stay on top of what the customers are interested in.

Additionally, a shoe flipper is someone who has patience. Your products most likely wont sell overnight. You need to have faith that the shoes will sell given some time.

Related: Best Winter Side Hustles to Boost Your Income

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Is Shoe Flipping Illegal

No, shoe flipping is not illegal. Essentially, you can do what you want with whatever items you purchase. You are buying the shoes from retailers and paying the asking price. The sale is complete and you can do as you wish.

It is common knowledge that if you are purchasing anything from someone other than the brand or authorized shoe store, it is considered used or off-brand and negates all protections that come from the true brand or store.

Related: Are Cash App Flips Legit?

How To Invest In Sneakers

Last updated Dec. 16, 2022| By Kevin Payne

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Sneakers aren’t just streetwear anymore. Sneaker resale has become a multibillion-dollar industry. Whether youre a sneaker enthusiast or just looking to earn some extra income, selling shoes could be a way to earn money. But there are some important things you need to know about the resale business if you want to start investing in sneakers.

Keep reading to learn more about the shoe resale business and how you can get started investing in sneakers.

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Next Steps For Reselling Your Sneakers

Now that you know how to flip sneakers and where to flip them. Here are some next steps once you begin reselling sneakers for a living or side hustle.

  • Setting the right prices

So, how can you know how much a pair of sneakers cost? Setting prices for the sneakers can be a bit tricky for a beginner especially to ask for a higher price way above the store price. You need to avoid the underpriced live markets as it can ruin the sneakers resale aftermarket even if its temporarily. Dont under quote your sneakers also if markets are selling at low prices. You can hire someone on Fiverr to create awesome product images, so you sell your sneakers for the right price.

Just like investing, you need to be able to set the right price when you buy AND when you sell. If you receive a check, here are instant online check cashing options. Or if you want to do it in person, here are places to cash checks.

  • Preparing for shipping

So, youre probably wondering, how will I do the shipping, and what are the overall costs? Before you start shipping, you can try to create an account with USPS because they give you a 20% discount on your labels for having an account with them. Never go into the post office to pay there. Not only will you save the period of waiting in line when theres a drop box, but youll save a few bucks.

Do you think you can make six figures selling sneakers?

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