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How To Get Into The Shoe Business

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Locations For A Shoe Shop

Turning $100 Into $10,000 Reselling Sneakers

Have you started to think about a physical location for your shoe store? Unless you’re planning to run an online shoe shop, the site could be an important consideration. As you begin scouting out locations, keep in mind that you could benefit from having a prime location with lots of foot traffic. A plaza, for example, could be a good location. With a prime location, you may be able to attract customers who were shopping for clothes or other items when they spotted your shop.

You will need to have enough square feet in the space for footwear and store furniture. However, you also have to make sure that you can afford the space. Be sure to factor in the cost of your retail location when you calculate operating expenses. Many people advise that business owners have at least three months of operating expenses saved up before opening their store.

How And When To Build A Team

Build a team immediately. Starting shoe stores should be operated by at least two to three employees. By having a teameven a small oneyou can make sure your stores operations are handled with care. Shoe stores with long histories often thrive, but they thrive upon having incredibly capable employees. When managing a shop, make sure youre focusing on customer engagement. Shoe shopping can be a long, drawn-out process, so employees should work to fulfill the buyers journey while ensuring as many sales as possible.

Next Steps

Check out our How to Start a Business page.

Sign up at the Business Center to access useful tools for your business.

Write A Business Plan

Your business plan should include

  • Product descriptions of what you want to sell
  • Target sales venue
  • How you will sell your business
  • How you will fulfill the demands and orders of your customers
  • List cost of the merchandise that you will need
  • Projected revenue
  • Total marketing cost
  • Total operating cost
  • You can then take your business plans to different banks and investors so that you are able to gather funds to get your business rolling. Or you can start your shop on Shopify and dropship everything.

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    How To Flip Shoes: The Beginners Guide For Selling Kicks

    Flipping shoes is hardly a new hustle. This has been a lucrative side business for decades.

    Then the internet boom and online commerce have given up more chances for selling and reselling sneakers than ever before.

    So youre probably here to learn how to flip sneakers. Kudos for finding your way to the right post.

    The resale of sneakers is definitely a viable source of income. This shouldnt come as a surprise to anyone who grew up when the first Air Jordans were released.

    You may have heard that reselling shoes is a better way to generate money than wearing them. If you agree, then this article is for you.

    How Much Does It Cost To Make A Shoe

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    There is no exact cost of making a shoe because this depends on its design and volume. For instance, the cost of mass production is different from that of making a single shoe because it gets cheaper as the quantity increases. The reason is that you get supplies in bulk and streamline the process to accommodate huge volumes.

    In the footwear industry, manufacturers give retailers a 50% discount. Thus a shoe that goes for $100 is most likely sold to the seller by the athletic apparel and sporting goods company like Nike at $50.

    The cost breakdown of that shoe is as follows:

    Factory FOB cost = $25

    Sea Freight and insurance = $1

    Duty = $2.50

    Total = $28.50

    Nike might make $21.50 when it delivers its shoes to the retailer or $4.50 when it adds the cost of research and development, taxes and other administrative expenses.

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    Insurance For Shoe Stores

    Business insurance is key to protecting your business. A customer could come into your shop and suffer some loss or injury at any time. Having general liability insurance could give you peace of mind.

    You might also need worker’s compensation insurance. Worker’s compensation insurance may kick in if an employee of yours is injured on the job.

    Can I Buy Shoes In Bulk

    You can buy shoes in bulk from wholesalers, but they wont be name-brand shoes. If you are looking for brands like Nike, the company does not sell in bulk to resellers, only to authorized wholesalers. You will have to do your research on wholesale opportunities for reselling purposes before deciding if this is the route you want to take.

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    How To Start A Custom Shoe Business

    Have you ever dreamed of starting your own business? Maybe you have an incredible idea for a new product or service, but you’re not sure where to start. Well, today we’re here to help! We’re going to show you how to start a custom shoe business. Whether you’re looking to create unique sneakers for fashion-savvy customers or stylish dress shoes for the modern professional, we’ll provide all the tips and tricks you need to get started. So let’s get started! shall we?

    How To Assess The Value Of Resale Sneakers

    How I Built A $7 Billion Shoe Company Called On | Founder Effect

    A new pair of valuable sneakers can come far and few in between. To make money in reselling shoes, you need to find pairs sold under reseller price so you can profit off them. But how can you know how much a pair of shoes cost?

    Again a site like StockX will be very helpful. The site shows how much the shoes and sneakers cost over a 12-month period.

    Just like a stock market index graph, you will see the range of how much the shoes are sold in the market over time. Which in turn will help assess which shoes to acquire for reselling.

    You’ll need to check the trend and volatility of the sneakers to come up with a price that will make you and your buyer happy.

    The market dictates the price, and an unfair price is the one that no one will buy.

    It’s a good idea to start small when you buy and sell shoes. This keeps your initial investment low, allows you to learn the game. Plus your buyers will be more likely to take a risk when their investment is low too.

    When it comes to your inventory, you may want to reinvest your earnings on another pair or pairs of shoes. Don’t cash out early in the game just yet. Do your research and find available shoes that you can purchase even before you have the money to buy them.

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    Conduct Market Research And Feasibility Studies

    • Demographics and Psychographics

    The demographic and psychographic composition of those who need shoes need not be stated, as everyone regardless of their class wear shoes. Shoes are a basic necessity, and even though one might argue on the quality worn by certain classes, one cannot deny that the shoes still serve a purpose, from baby boomers, young children, teenagers, young adults, adults, the middle aged, and the aged all need shoes.

    Also regardless of your job, you will need shoes as some jobs require specialty shoes before carrying out the job, like those in healthcare, athletes, blue collar workers, and so many others.

    How Much Money Do You Need To Start A Shoe Business

    Starting a shoe business from scratch can cost $10,000 to $50,000. These funds will go into paying for legal business settlement fees, leasing a commercial establishment, preparing stock, furnishing the store, hiring a team, developing a website, marketing costs, paying bills such as power, water and energy as well as other shoe stores startup costs.

    On the other hand, the cost of starting an online shoe business can be less costly because you dont need a physical store.

    However, you need some inventory, an official website, personnel to process orders, handle packaging and shipping. This might cost you approximately $5,000 but you can top up the amount based on the business needs.

    Alternatively, you can start with dropshipping if you dont have any capital. This involves marketing other companies products on your website or social media accounts.

    Once your customers make orders, you forward them to the manufacturer who completes the transaction. In this case, you serve as an intermediary between the manufacturer and the customer.

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    Does A Shoe Flipper Require A License

    A shoe flipper is not a profession that requires a license. However, if you are flipping shoes on a regular basis as a side hustle or an actual business, it is recommended that you at least have a business license to do so. This will help you open up a business banking account, which is important for keeping track of any business income and expenses.

    Where To Resell Sneakers

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    You can resell your sneakers at the same places that you bought them from, minus the retailers websites of course. Here are some things to keep in mind:

    • If youre selling sneakers on social media, make sure you take appropriate measures to prevent fraud since theres no third party involved to ensure buyer and seller protection. Some groups have moderators, but they typically dont do much in case of fraudulent behavior.
    • When listing sneakers on third-party sites or marketplaces, make sure to check the commission or share of the sale that the website keeps. Ideally, you want to opt for a website that doesnt take too much of your profit. But then again, you dont want to compromise on quality and safety either.
    • You can also resell sneakers in sneaker cook groups. Its best to be a part of a paid sneaker cook group rather than a free one since the former will have a higher degree of safety, control, convenience, and moderation.
    • When selling sneakers on subreddits, make sure youre doing it in a way that keeps you and the seller safe. Provide proof of authentication to buyers in order to establish trustworthiness.
    • Some third-party marketplaces also have certain policies that you must adhere to. For instance, some may require you to ship the shoes to their headquarters for authentication before you ship them out to the buyer. Read these policies thoroughly before choosing a platform.

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    How To Start Your Own Shoe Company


    Shoes hold a major fashion and practical purpose. If you are interested in shoes and have an entrepreneurial spirit, you might be interested in learning how to start your own shoe company. There are several aspects, from licensing to advertising, you need to take into consideration with a shoe company startup. Below are some things to consider when opening up your own retail shoe store.

    What Are Some Skills And Experiences That Will Help You Build A Successful Shoe Store

    Successful shoe store owners have a keen eye for marketing. Theyre also good at acquiring wholesale shoes at competitive prices. The business values of paying bills on time, following by a shoe brands rules and following industry regulations counts. From all angles, shoe selling can be a complex job to undertake.

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    Most Popular Expensive Shoes To Resell

    • Air Jordan 12 Michael Jordan needs no introduction. Aside from his accomplishments as a basketball player, he established the Jordan brand that comprises his line of Nike shoes.
    • In fact, you can quickly make a list of the most expensive sneakers based on his shoes alone.
    • The most affordable pair of Jordan shoes could go for $4,500 on resale.
    • However, the Jordan 12 collection is easily the most expensive pair of shoes in the Jordan line.
    • In particular, the Jordan 12 Flu Game shoes, where he willed his body to score 38 points in a pivotal game 5 of the 1997 NBA Finals, tops the list at a whopping $104,000.
  • Nike Air Yeezy 2 Red October Kanye West is one of the most popular artists to date. His fame prompted Nike to launch their first non-athlete collaboration pair of sneakers.
  • Released in 2009, Red October was initially sold for $250. Their resale value is now between $5,600 to $6,400.
  • West also collaborated with other footwear such as Louis Vuitton, BAPE, and Adidas. The latter started their partnership with West that ended up being the Adidas Yeezy Boost line.
  • In fact, a pair of Yeezys is some of the most coveted shoes in the market outside of Jordans.
  • Nike Air Mag Back to the Future Inspired by the sneakers worn by Marty McFly in Back to the Future 2, there are only 1,500 pairs manufactured by Nike.
  • However, none of them made over to stores as all pairs were sold through auction. Proceeds went to Fox’s foundation for Parkinson’s disease research.
  • Step : Define Your Brand

    How To Start A Sneaker Reselling Business | Make $1,000 Per Month

    Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

    If you aren’t feeling confident about designing your small business logo, then check out our Design Guides for Beginners, we’ll give you helpful tips and advice for creating the best unique logo for your business.

    Recommended: Get a logo using Truic’s free logo Generator no email or sign up required, or use a Premium Logo Maker.

    If you already have a logo, you can also add it to a QR code with our Free QR Code Generator. Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

    How to promote & market a shoe store

    How to keep customers coming back

    Customers, by and large, will be attracted by your products. Your stores reputation will grow if it offers well-priced, reliable shoes. To retain customers, youll need to incentivize return visits. Shoe shopping is a rare occurrence, so youll need to be independent of your competition.

    Still unsure about what kind of business you want to start? Check out the latest Small Business Trends to help inspire you.

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    How To Resell Sneakers For Beginners

    The sneaker flipping business attracts hustlers of all ages. From the schoolyard and the streets to online marketplaces, sneaker enthusiasts connect over their passion for fashion and make a quick buck.

    Compared to some other options for how to make extra money online, the sneaker resale market is actually very profitable. It’s currently valued at around $1 billion.

    While only 4% of shoes and sneakers are purchased upon release for resale, the market benefits from side hustlers and entrepreneurs who operate in different channels.

    The sneaker market has expanded and grown exponentially since online channels began gaining traction though.

    Back in the day, people had to scour through thrift stores and flea markets looking for buried treasure .

    Others would run to their nearest Foot Locker to get the latest pair of shoes.

    In these days, news spread through word of mouth and Eastbay mail catalogues.

    Now you just need to hop onto Hyperbeast, Stock X, Highsnobiety, Sole Supremacy and many other sites to keep track of the sneaker fashion market.

    Many of these extensively cover the needs of sneakerheads at all levels.

    And if you want to connect with fellow sneaker lovers in person, try SneakerCon.

    Develop An Online Marketing Strategy For Your Shoe Company

    Digital marketing will be fundamental in promoting your eCommerce business and getting new customers. Explore the marketing resources offered by your eCommerce platform, especially the following:

    • Social media is free. Create integrated business accounts for your shoe brand on several platforms to reach potential customers. Post consistently according to the platforms audience, alternating between promotional posts and educational content explaining features of your brand. Instagram reaches audiences younger than Facebook. Pinterest is an excellent place for online marketing, especially if you own an online store on Etsy. Consider TikTok, aiming to reach your niche. Use social media to gather email addresses in exchange for promotional codes, coupons, or free ebooks, but be sure to ask permission before sending emails.
    • Use tools like Mailchimp to create email marketing campaigns. Mailchimps free plan gives a subdomain for free website building in a Mailchimp subdomain, analytics, campaigns, or automations. Besides social media, get email addresses on your webpage, always trading them for something of value. Make it easier for the customers to subscribe with widgets on websites and buttons in Facebook shops. Send promotional and informative emails. Informative emails let the customers know about order status and shipping and are usually automated by any eCommerce platform. Promotional emails can promote seasonal offers, inform of new products, or bring back lost customers.

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    Create A Printify Account

    Go to the homepage, click Start selling, and create an account. Use a Google account or an email address. Sign in to Printify for free with unlimited products and up to five stores per account.Small businesses can escalate with the Premium plan , which offers up to ten stores per account and up to a 20% discount on all products. The Enterprise plan, for merchants with more than 10,000 orders a day, offers unlimited stores, a 20% discount on all products, and custom pricing.

    How Do You Manage Inventory

    Paint Myself Pretty: Breaking into Shoe Business?

    The short answer is I dont I try and sell each pair as quickly as I buy them!

    When selling shoes, it can be easy to amass a bulky collection that you have to keep somewhere. To avoid that, I focus on brand new releases or shoes that are really hot classics I know will sell quickly.

    This strategy translated into less headache and hassle storing and tracking the inventory, and also let me turn my cash over to reinvest in the next flip faster.

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