The Case Was Not Over
Let off the hook, so to speak, because its shoes namely, its Tribute, Tribute, Tribtoo, Palais, and Woodstock styles consist of an all-over red body complete with a red sole, YSLs counsel, prominent New York-based litigator David Bernstein of Debevoise & Plimpton, claimed victory, as well, telling the press, The Court has conclusively ruled that YSLs monochromatic red shoes do not infringe any trademark rights of Louboutin, which guarantees that YSL can continue to make monochromatic shoes in a wide variety of colors, including red.
The case was not over, though. Still up for debate as of January 2013 was the actual language of the trademark registration for Louboutins red sole, as in limiting of the breadth of Louboutins trademark rights from the sweeping lacquered red sole on footwear to a red sole on a contrasting colored shoe, the Second Circuit ordered that the USPTO modify the language of Louboutins trademark registration.
Ultimately, the language would be determined to read as follows: a red lacquered outsole on footwear that contrasts with the color of the adjoining portion of the shoe.
On one hand, the validity of the famed footwear brands trademark has been upheld by a series of important decisions, including ones from the Paris Court of Appeal, the Court of Justice for the European Union, the Hanseatic Court of Appeals in Germany, the Beijing High Court, and the European Union Intellectual Property Office, among others.
Designer Shoes With Red Bottoms
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The Christian Louboutin Insole
A real Louboutin has a logo printed into the insole, it also may have the word Paris below. Check the original logo and ensure that the font is the same. The print should not be smeared, overlapped or thick. The insole should be neat with no gaps where joining the shoe upper. Generally, authentic Christian Louboutin insoles should be neat and precise. Having an insole with two different types of leather is an easier way to check this.
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Beyond A Trend: Red Bottoms & Social Proof
Clearly red bottom shoes are a fashion statement, but it turns out there is a scientific reason that they are so popular.
Best-selling author and Wharton School Professor, Jonah Berger, talks about this at length in his book called Contagious: Why Things Catch On. The book does an incredible job explaining what makes things go viral and why certain products or ideas become popular. He dissects the science of social influence and shares something he calls the STEPPS framework. Each letter in the acronym breaks down a social influencer: Social Currency, Triggers, Emotion, Practical Value, Public, and Stories.
While I wish I had some time go over every element of the framework, lets discuss the one that applies to Christian Louboutin shoes: Public
Jonah Berger describes Public as follows: If something is built to show, its built to grow. The more public something is, the more likely people will imitate it. He says, Design products and initiatives that advertise themselves and create some visible behavioral residue.
He uses the popularity of red bottom shoes as the perfect example to convey Public. Christian Louboutin found a way to make his shoes more visible by adding his signature red color to the soles. This not only makes the shoes look more fashionable, but it makes them more memorable. And as Jonah Berger says, because of this feature, they end up advertising themselves.
Why Is It Expensive: The Christian Louboutin Red Soles
If you know your fashion basics, youd know that every brand has a signature product that acts as its insignia, a sort of letimotif Bulgari has its Serpenti, Chanel its tweed, and Burberry its trench. Luxury shoe aficionados familiar with French designer Christian Louboutin will know that his most iconic offering are his red soles. Since the inception of the eponymous label in 1991, Louboutin has been at the forefront of footwear innovation, developing a cult following in a very short time. And the story of how in 1993 the designer launched these famed red soles is a popular one. Its said that Louboutin spotted one of his employees applying red nail polish, and he picked up the varnish and painted the soles of a prototype, red. The result? Exquisitely crafted heels with red-lacquered soles that youd recognise from a distance as being Loubs.
So how much do these red soles cost? Customised Louboutin red soles can touch a whopping US$6,000 . In 2009, an exclusive capsule collection from the brand was Marie Antoinette, of which only 36 pairs were created, priced at US$6,200 .
The customisation services start at US$4,000 , and when you have loyal clients such as novelist Danielle Steel who owns over 6,000 Louboutin pairs, there is hardly anything out of bounds. The only think to do is start thinking of what you want .
All images: Courtesy Christian Louboutin
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Applying Public To Your Business
So think about your own business or brand. How can you apply the built to show, built to grow mentality? Is there some type of visual you can attach to your products to make them unmistakable, like the Christian Louboutins red soles? If you have a storefront, how can you turn your windows into a spectacle?
The Christian Louboutin Sole Stamp
Look closely at the sole, it will be stamped with the Christian Louboutin logo, then MADE IN ITALY in capital letters, followed by the size. Keep in mind that the leather shape with VERO CUOIO was used in the shoes made before 2007. The sizes are in European measurements and the half sizes are always 1/2 and not .5.
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The Christian Louboutin Shoe Shape
Last but not least, Christian Louboutin shoes have an elegant and sleek silhouette. Consequently, they wont look clunky, and the joins should flow. If the design or the curves are not drool-worthy, theres a good chance they are fake. With this in mind, research the real shoes and compare the ones you need to authenticate quite often there will be a small difference that will tell you they are fake.
The True Story Of How Christian Louboutin Shoes Got Those Trademark Red Soles
Christian Louboutin has been credited with making women’s legs look longer, creating celebrity high heel frenzies, inspiring serious lust and temporary credit card insanity in fashion editors like me, and perhaps most importantly, turning the once-overlooked sole of a shoe into a bona fide status symbol. So just how did his highly coveted cherry red soles come to be?
This week’s New Yorker has a funny and very telling profile on the shoe designer, and nestled among the many incredible anecdotes is the story of how those red bottoms became his signature.
Back in 1993 when he had been in business for about two years, “Louboutin had thought of making a shoe inspired by Andy Warhol’s ‘Flowers.’ The prototype, a pink stacked heel with a cartoonish cloth blossom, had arrived from Italy. ‘I was very happy, because it was similar to the drawing,’ Louboutin recalled, ‘but the drawing still was stronger and I could not understand why.’ Louboutin continued, ‘There was this big black sole, and then, thank God, there was this girl painting her nails at the time.’ Louboutin grabbed the nail polishit was redfrom the assistant and slathered it on the sole of the prototype. ‘Then it popped,’ he recalled, ‘and I thought, This is the drawing!'”
And, did you know you can read glamour.com on your smart phone?! It’s the ultimate boredom buster.
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What Are Red Bottom Shoes
If you are a person alive on the internet, chances are that you have heard about the infamous red bottom shoes.
When someone calls shoes red bottoms they are simply referring to a pair of Christian Louboutin sneakers as they have an iconic red bottom.
These iconic shoes are a point of serious media focus ranging from being in famous musicals like Mean Girls on Broadway to getting attention for their unique design and expensive nature.
For many people, their first exposure was caused by the internet Bridezilla who demanded that every person in her wedding wear them alongside truly horrific outfits that were meant to cost thousands of dollars .
However, if you have only heard of them in passing or you are only now learning about this peculiar type of shoe now, you are probably wondering what red bottom shoes actually are.
In their simplest form, they are shoes with red bottoms, but the truth behind them is a little more complicated than that.
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Buying Secondhand Christian Louboutins
If you are considering purchasing secondhand Christian Louboutins shoes or heels, it is a good idea to ensure you can get your money back if they are fake. Luckily, eBay or Paypal can do this, but, by buying at markets, Gumtree or on Facebook Marketplace means that if you buy a fake pair of shoes you have no way of getting your money back.
Furthermore, if you are interested in buying online, you can have the shoes sent to our team at Baxter & Black to check if they are authentic. If they are fake you can get your money back, and if they are real we can clean them up and bring them back to life. We offer various Christian Louboutin services including:
- Cleaning and deodorising the insole
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Christian Louboutin Heels Are Handmade In Italy
Did you know Christian Louboutin heels are made in Italy?
Every pair begins with a sketch. Louboutin likes to conceive summer collections in warm locations, and winter collections in cold ones. Once the sketches are complete, they are sent to the Louboutin factory outside Milan. A team of artisans works many hours to translate Louboutins pen-and-paper fantasies into three dimensions.
Three weeks later, a set of prototypes will arrive at Rue Jean-Jacques Rousseaua sort of Santas workshop he opens for his private clients.
How A Combination Of Timing Talent And Luck Led To The Brands Iconic Detailing
Christian Louboutins red-heeled pumps are an unmistakable fashion statement. The flash of color a bold scarlet instantly declares that a woman isnt just wearing heels, shes wearing Louboutins. But where did the look come from?
An art school dropout, Louboutin got his start designing shoes for the showgirls at Folies Bergère, a famous cabaret in Paris. International travel helped refine his approach to design, and in the late 1970s, Louboutin spent time abroad immersing himself in the cultures of Egypt and India.
One day, he noticed his assistants talon-like nails, painted with red lacquer, and was inspired to experiment with the same shade on the bottoms of his heels. So, the designer hand-painted the bottom of a shoe with red nail polish, and the signature was born.
The shiny red color of the soles has no function other than to identify to the public that they are mine, Louboutin says in an interview with Footwear News. I selected the color because its engaging, flirtatious, memorable, and the color of passion.
In 2014, the Louboutin brand released a line of nail polish that sells for $50 to $70 per bottle, making it the most expensive nail lacquer on the market. According to Fashionista, The Rouge Louboutin cap measures in at an impressive eight inches, the same length of the heel on the Louboutin Ballerina Ultima shoe, which was featured in a David Lynch collaboration. Indeed, the bottle like his shoes can be considered a work of art.
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Red Sole Man: Christian Louboutin’s Signature Shoe Has Made Him An Icon
His signature red-soled shoe has made him a fashion icon.
Louboutin’s Hot High Heels
PARIS, Nov. 18, 2011 — While few people might recognize his face, his sole is one of the most recognized in the world.
Famous French shoe-designer Christian Louboutin is the man behind the sexy, sky-high, signature red-soled shoes, which have been seen on the feet of superstars including Angelina Jolie, Scarlett Johannson and Jennifer Lopez . Even Barbie dolls have their own custom mini-sized Louboutins.
This month, Louboutin celebrates his 20th anniversary with a new self-titled book, published by Rizzoli. It’s an ode to his outrageous shoes. His next project — a line of red-soled shoes for men, is due out next spring.
This 47-year-old sole man, who practices the trapeze and rides around Paris on a bright red Vespa scooter, can often be found at his atelier, where his famed shoes are designed and handmade. He makes no apologies for those sky-high prices either — Louboutins can sell from $495 and up, with crystal-encrusted pair costing $6,000.
“I would say that a good shoe is exactly like a good wine,” Louboutin said. “These shoes are going to stay and last for a long time.”
While fashion overrides comfort for Louboutin — many of his shoes are seven-inch high heels — the designer says he has a very specific customer in mind when he sketches a shoe.
“It’s sort of you know it’s a sort of expression. I like my customer to be fierce,” he said.
How Did The Louboutin Brand Get Its Start Christian’s Beginnings Were Humble
Christian, born Jan. 7, 1963, is a French-Egyptian designer who began his career freelancing for various fashion houses before eventually beginning his own brand in 1992.
Although it took until the ’90s for Christian to develop his own label, he maintained a fervent interest in footwear for years prior to that. In 1976, the young budding designer visited the Musée national des Arts d’Afrique et d’Océanie in Paris on a trip that would change his fashion interests forever.
It was at that moment that he learned that African women were forbidden from wearing stiletto heels indoors because of the damage it could do to hardwood flooring. Such a notion compelled Christian to opt to defy traditional conventions with his brand and do something rebellious with his designs.
This is an ideology that has endured even today. Now, the French label manufactures a range of footwear in vibrant colors, patterns, and materials. Add in the adornment of spikes and jewels, and you can see why their shoes are truly one of a kind.
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Best Christian Louboutin Quotes
A shoe is not only a design, but its a part of your body language, the way you walk. The way youre going to move is quite dictated by your shoes.
You need to believe in yourself and what you do. Be tenacious and genuine.
The higher the better. Its more about an attitude. High heels empower women in a way.
A shoe has so much more to offer than just to walk.
Christian Louboutin and Maye Musk, the mother of Elon Musk, attend The Daily Front Rows 7th Annual Fashion Media Awards at The Rainbow Room on September 05, 2019, in New York City
I would say that a good shoe is exactly like a good wine. These shoes are going to stay and last for a long time.
I wouldnt take it as a compliment if someone looked at one of my shoes and said, Oh, that looks like a comfortable shoe. There is a heel that is too high to walk in, certainly. But who cares? You dont have to walk in high heels.
There is an element of seduction in shoes that doesnt exist for men. A woman can be sexy, charming, witty or shy with her shoes.
Youre abandoning a lot of ideas when youre too into comfort.
When a woman buys shoes, she takes them out of the box and looks at herself in the mirror. But she isnt really looking at her shoes shes looking at herself. If she likes herself, then she likes the shoes.
Cinderella is not only an iconic character when it comes to beauty, grace, and fairytale love, but also shoes.
So Just Who Is Christian Louboutin Anyway
So who is the man behind the stiletto? Christian Louboutin grew up on the streets of Paris, the child of working-class parents. A free spirit, Louboutin started drawing at the age of 10, frequently missing school in favor of getting lost in museums. In fact, it was a sign at a museum banning high heels that captured Louboutin’s imagination, sparking his lifelong love of shoes. “Rather than being attracted to forbidden things, I was drawn to the sign on aesthetic grounds,” he recalled in an interview with the BBC. “It dawned on me that most objects start life as a drawing.”
After spending years in the ’70s in the queer and punk scenes in Paris, Louboutin started freelancing for fashion houses such as Chanel, though he didn’t exactly thrive in those positions. “I found it hard to be a nine-to-five artisan,” he continued.
In 1991, Louboutin opened his first boutique, eventually rising to the top of the footwear field. Nowadays, there are 150 Christian Louboutin stores across the globe and plenty of satisfied customers.
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